?

中美廣告中的文化價值觀比較_英語論文.doc

資料分類:英語論文 上傳會員:夢溪 更新時間:2017-10-18
需要金幣1000 個金幣 資料包括:完整論文 下載論文
轉換比率:金額 X 10=金幣數量, 例100元=1000金幣 論文字數:6114
折扣與優惠:團購最低可5折優惠 - 了解詳情 論文格式:Word格式(*.doc)

Abstract

 

With the development of society, culture is playing more important role in the globalization of the world economy. Nowadays, advertisements are more and more important in the development of society for their special function: 1. Expressive Function 2. Informative Function 3. Vocative Function. And many cultural values can be found on the advertisements. However, different advertisements have different cultural values. This thesis is based on the studies of Hofstede’s Model of Cultural Dimensions and Hall’s background cultural theory. According to Hofstede and Hall’s theories, the author focuses on four dimensions: power distance, macho culture, cultural background and human centrism to compare differences between Chinese and American cultural values on advertising. At the same time, the author finds out similarities between Chinese and American cultural values on advertising at the three aspects: idea of people orientation, the pursuit of quality and practical values. In the end, this thesis aims to reduce barriers existing in the process of cultural communication, promote the understanding of cultural communication, and facilitate the mixture of cultural communication, and reinforce the cultural communication.  

 

Keywords: advertising; cultural values; comparative study

 

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-1

2.1 Studies on advertising-1

2.2 Studies on cultural values-3

2.3 Theoretical basis-5

3. Differences in Cultural Values Reflected in Chinese and American Advertising-5

3.1 Differences in power distance-6

3.2 Differences in macho culture-7

3.3 Differences in cultural background-8

3.4 Differences in human centrism-9

4. Similarities in Cultural Values Reflected in Chinese and American advertising-11

4.1 Similarity in the idea of people orientation-11

4.2 Similarity in the pursuit of quality-11

4.3 Similarity in practical values-12

5. Conclusion-13

Works Cited-14

相關論文資料:
最新評論
上傳會員 夢溪 對本文的描述:現在,廣告因其特殊功能:1. 表達功能 2. 信息功能 3. 呼喚功能在社會發展中越來越重要。而且文化價值觀可以在廣告中體現,然而不同的廣告體現了不同的文化價值觀。本文以Hofstede的......
發表評論 (我們特別支持正能量傳遞,您的參與就是我們最好的動力)
注冊會員后發表精彩評論獎勵積分,積分可以換金幣,用于下載需要金幣的原創資料。
您的昵稱: 驗證碼:
? 重庆快乐10分开奖走势图 三国打麻将搞笑视频 let s go 怎么赚钱 火锅店比汉堡店赚钱吗 麻将来了低分老是400 手机北京麻将代理平台 姐姐为了赚钱让弟弟上学 宠物 赚钱 城市 516金蟾捕鱼下载官 长沙麻将技巧大全图解 赚钱提现小游戏 银行app推荐办卡能赚钱吗 发文赚钱app 微乐长春麻将app 360有多赚钱吗 我们一起做事一起赚钱英文 微信欢乐游戏能赚钱吗